Simple pricing

No hidden fees. No long contracts. Cancel any time.

Trial

Give it a go

Free

25 messages

Try ChatIFA at no cost. Your free trial includes 25 messages so you can see how the widget works on your site and whether visitors engage with it.

  • 25 messages total
  • 1 website
  • Lead capture
  • Email notifications
Get started

Starter

For solo advisers

£39/mo

500 messages

Ideal for a solo IFA with a single website. Five hundred messages a month is enough for most small practices that receive steady but modest traffic.

  • 500 messages/month
  • 1 website
  • Lead capture
  • Email notifications
  • Custom branding
Get started

Growth

Popular

Most popular

£79/mo

1,500 messages

Our most popular plan. Suited to growing practices that invest in marketing and receive regular traffic. Fifteen hundred messages handles a busy site comfortably.

  • 1,500 messages/month
  • 1 website
  • Lead capture
  • Email notifications
  • Custom branding
Get started

Pro

For busy firms

£129/mo

3,000 messages

For firms with high-traffic websites or active content marketing. Three thousand messages a month gives you plenty of headroom.

  • 3,000 messages/month
  • 1 website
  • Lead capture
  • Email notifications
  • Custom branding
Get started

Need something different? Get in touch.

Pricing questions

Yes. You can upgrade or downgrade at any time from your dashboard. If you upgrade mid-month, you get the higher message allowance immediately. If you downgrade, the change takes effect at your next billing date.

Each message sent by a visitor counts as one message. The AI’s responses do not count towards your limit. So if a visitor sends five messages and gets five replies, that uses five of your allowance.

No. Your message allowance resets at the start of each billing month. We chose this approach to keep pricing simple and predictable.

The chat widget will pause until your next billing month starts. We’ll send you an email when you’re approaching your limit so there are no surprises. You can also upgrade your plan at any time to increase your allowance immediately.

No. All plans are month-to-month and you can cancel at any time. There are no setup fees, exit fees, or minimum terms.

We accept all major credit and debit cards through Stripe. Your payment details are handled entirely by Stripe and never touch our servers.

If you’re not happy within the first 14 days of a paid plan, get in touch and we’ll refund you in full. After that, you can cancel at any time but we don’t offer partial refunds for the current month.

If you need a higher message volume or have multiple websites, get in touch at hello@chatifa.co.uk and we’ll put together a custom plan.

Start with a free trial

25 messages included. No credit card required.